“But first, coffee.”
“OCD: Obsessive Coffee Disorder.”
“Give me coffee and nobody gets hurt.”
On almost any social media channel on a Monday morning, you will find streams of posts, memes, and quotes connecting coffee with a sense of normalcy, daily function, or even peak performance.
As savvy consumers, we have driven a newfound focus on clean living in a variety of categories over the past twenty years – produce, beef & poultry, and even soft drinks. But why not the 2nd most consumed beverage in the world?
Coffee production is an inherently filthy process and we let the science do the talking. After scouring the world for the cleanest coffee farms in the world, producing only the highest quality beans and them wet washing them right at the source, we then air roast them in our Fulton Market roastery.
From there, we sent our roasted beans, along with the beans of other prominent coffee roasters to an independent lab for testing.
“The significance of [air roasting] is that any and all loose chaff is immediately swept away from the beans. The chaff is unsinged.
Whereas, in a drum roaster, most of the chaff rides on the tumbling beans and burns and smokes. This smoke, fumigates all other beans, giving them a harsh bitey taste.
The smoke also deposits on the surface of all other beans, resulting in darker bean surfaces than interiors, and oil surfaces. This carbonization of the drum roasted chaff creates volatile products similar to those found in cigarette smoke and charcoal preparation from wood.
These are classified as carcinogenic chemicals.”
In tests, LIMITLESS™ wet wash process beans are almost free of detectable mycotoxins, which are damaging compounds created by molds and other contaminants. These eleven compounds cause a variety of health problems like cardiomyopathy, cancer, hypertension, kidney disease, and even brain damage. Our natural process counterparts cannot say the same.
So it’s our mission to find the cleanest coffee & tea in world and deliver it to you in it’s cleanest, most pure form.